Lets Have Fun with “NERF Toys!”

objective

Hasbro was looking for an in-store activation to promote their Nerf toys at Macy stores in California and New York.  The program had to be interactive for kids, not exceed the allotted space requirements, portable and keeping it safe for the kids

solution

Our design team started with my making a 3D drawing incorporating all the features needed from the targets, safety netting and graphic treatments.  Once approved, on to production and then logistics to get them shipped and set up at the stores.  As you can see from the photo’s the activation was a huge success!