GRG at the Ballpark

Objective

Graphic Resource Group partnered with the Molson Coors team to enhance the fan experience at Comerica Park, home of the Detroit Tigers, while increasing brand exposure and loyalty for two of the company’s main beers: Blue Moon and Miller Lite. Our goal was to create captivating signage and design for Miller Lite Pitcher’s Pub and Blue Moon Bases Loaded Bar, premium hospitality areas aimed at providing fans with a relaxing space to enjoy the game and have a drink while reinforcing brand presence.

Solution

Our talented design team started on this project by developing a plan to transform the designated areas into immersive experiences. To do so, we crafted floor-to-ceiling window decals, eye-catching 3D signage, and huge beer cans for the exterior of these locations. Inside, we designed fun and colorful signage that perfectly complemented the atmosphere of the venues.
We ensured high quality in the production processes, resulting in stunning graphics that met and exceeded expectations. Next, we managed logistics for successful implementation, coordinating the delivery and installation of graphics to guarantee smooth execution and a beautiful setup.
As you can see from the photos, both hospitality spaces are very lively and inviting – you can’t help but stop in! Decorated with our custom graphics, the spaces provide a great place for fans to cheer on their team while drinking a Molson Coors brew. Miller Lite Pitcher’s Pub and Blue Moon Bases Loaded Bar are now must-visit hospitality locations for baseball and beer lovers at Comerica Park!