INFINITE IDEAS.  ENDLESS SOLUTIONS.  ONE RESOURCE.

OUR COMPANY

Graphic Resource Group is a marketing solutions provider with over 28 years of retail experience. Our forward-thinking approach focuses on identifying challenges and providing solutions, with a diverese range of capabilities dedicated to making every design, print, display, and retail project a complete success.

Combining leading edge technology with the time-honored principals of integrity, trust and value, we develop concepts that are engaging and inspired. We pride ourselves on being a trusted partner with our clients, combining their ideas and our expertise to fulfill marketing and branding needs.

Today, Graphic Resource Group operates from an environmentally friendly design, sales and fulfillment headquarters in Troy, Michigan with over 20,000 sq. feet. Additional partner facilities in other Michigan locations, Indianapolis and Chicago, bring total capacity to over 200,000 square feet. Every member of the team shares the vision of innovation, pushing the envelope of possibility to bring our clients a matchless range of marketing solutions.

WHAT WE DO

Our forward-thinking approach focuses on identifying challenges and providing solutions with a diverse range of capabilities dedicated to making every project a complete success. By combining leading edge technology with time –honored principals of integrity, trust and value, GRG develops concepts that are engaging and inspired.  We pride ourselves on being a trusted partner with our clients, combining their ideas and our expertise to fulfill marketing and branding needs.

OUR APPROACH

Credibility is a big part of the way we do business.  We form close, working partnerships with our clients, focused on the mutual goal of achieving great things. We know that this does not happen by accident. So we start by understanding the strategy underlying the project and the objectives to be achieved. Then, we take a step-by-step approach, breaking jobs down to understand every moving part and component. We leave nothing to chance, leading to finished products that demonstrate the highest quality.

OUR PASSION FOR INNOVATION

From our earliest days, we understood that breaking the boundaries of what’s possible is the key to success. Thus, we are experts at aggregating best practices, allowing us to market from the leading edge.

Our New Product Mondays are an excellent example of how we stay ahead. Once a month, the entire company gathers to explore what’s new. Everyone brings in ideas, research, explorations and concepts from every corner of endeavor. By exploding our own thinking, we bring our clients concepts that are fresh, original, stimulating and successful.

OUR GUARANTEE OF CUSTOMER SATISFACTION

Customer service is our highest priority, and we work side-by-side with clients every step of the way. This starts at project inception, as our team collaborates with clients to fully understand an assignment. We want to get things right, and we jump through hoops on jobs large and small. If something isn’t working, we’ll make updates until complete satisfaction is achieved.

Throughout our history, word-of-mouth referrals have been our best source of new business. Existing clients confirm our value to prospects, and soon, a new working relationship is in place. We are very proud of that record, and we work hard to preserve it. We know that when our clients are successful, so are we.

GRG Green

Among our priorities is a strong commitment to running the company in an environmentally aware and sustainable manner. We know our activities have a discernible impact on the plant’s resources, so we take a systematic approach to sustainability that involves every aspect of our business. Highlights:

We chose to purchase and retrofit an existing structure in Troy, Michigan, as our corporate headquarters. The facility is located in a federal Empowerment Zone sponsored by HUD (Department of Housing and Urban Development).

Energy efficient windows with UV film take advantage of natural light, keeping rooms cooler in summer and warmer in winter.

Repurposed workstations and recycled insulation conserve raw materials.

Motion sensors automatically turn off lights when offices, warehouses and other spaces are not occupied.

Vegetable-based inks and recycled paper stocks and cardboard are environmentally friendly.

Post-consumer recycled plastic composites, PVC-free materials and biodegradable plastics are engineered into our designs.

Sustainable and reclaimed woods are employed.

Reusable exhibits, trade show booths and displays are standard operating procedure, for clients and our own purposes.

Comprehensive recycling of all types of materials reduces landfill wastes.

Unused wearables and promotional goods are donated to charitable organizations.

Purchasing promotional products and raw materials from suppliers within a 500-mile radius reduces fuel consumption and shipping burden.

Our strategic partnership companies subscribe to sustainable forestry practices, such as the Forest Stewardship Council, the Sustainable Forestry Initiative and the Program for the Endorsement of Forest Certification. Our logistics partners increasingly use alternative fuel vehicles and follow efficient delivery grids.