The Detroit Lions and their Advertising Agency Lowe C-E were looking to extoll the loyalty and pride of the Detroit Lions as a new season was set to begin. What better way than to use the front atrium windows for their message, all 5,880 square feet of windows.
The supplied graphics had to be re-engineered to fit each of the over 250 windows allowing for breaks between the panes and 3-dimentional trims. We then, digitally printed perforated vinyl window material with fade resistant inks and installed. Each window panel had to be installed matching up with the next to create a single image.