Technology is changing our world every day, and that includes how we market.  We believe that using technology to engage customers, gives you better optimization and allows for more effective marketing to your customers.  Our team is always discovering new ways to gather information through incorporating technology into our print, display and event marketing efforts.

 

Event Guidance™ is the Industry Leader in Behavior Analytics at Trade Shows, Indoor/Outdoor Events, and Mobile Tours.
Discover the true R.O.I. of your event by measuring over two-dozen behavioral metrics.
Validate or improve your event marketing strategy. Optimize your brand marketing. Live time data.  No Opt-in.  Greater statistical numbers than any competitors.

Event Guidance™’s proprietary event analytics is a powerful new marketing tool designed especially for experiential marketing companies. Using WiFi or Bluetooth technology, we continuously monitor the location of attendee smart devices – smartphones, tablets, computers, and cameras – with privacy always maintained.

We then provide more than two-dozen behavioral metrics – number of visitors to an event, their distance from specific event displays, dwell times, return visits, and nearly two dozen other behavioral analytics – in near real-time to event managers and brand marketing managers anywhere in the world.

For the first time in the event marketing industry, we provide objective value-per-view data with which to make decisions that continuously improve brand marketing – event-to-event, day-to-day, even hour-to hour – and thus increase return on investment in marketing strategies.

Event Guidance™ is enabling leading experiential marketing companies to deliver even greater value.

ANALYTICS:

Live dashboard displaying:

  • Total Visits • Total Visits with Rollover
  • Unique Visitors • First time Visitors
  • Dwell Time • Bounced Visitors
  • Visitors Outside • Conversion Rate
  • Unlimited Zones • Zone by Zone Comparison
  • Demographic Analysis

DELIVERABLES

  • First Event
  • On-site Training • Equipment • Setup • Calibration
  • Live Analytics • Raw Data Summary • Triangulation Engagement Zones
  • Additionals
  • Aerial Photography & Training (Drone)
  • Full Presentation (Comparison Charts)

Augmented realty is the integration of digital information with the user’s environment in real time by overlaying new information on top of it. The augmented app is written in 3D programs to tie animation and contextual digital to the computer program to the augmented realty “marker” in the real world. Producing this marker within the side graphics for FCA’s Promaster vehicles and trucks, allows dealerships to show prospective clients numerous design configurations without ever having to touch the vehicle. This technology is one of the latest GRG is implementing into our POS materials.

  • Event Guidance
  • Near Field Communication
  • Event Apps (iOS & Android Platforms)
  • Web Based Optimization
  • Augmented Reality

See More of Our Work

LET GRG TAP INTO THE POWER OF YOUR IDEAS!

CALL US TODAY 800.218.9833