♫ With Event Guidance Division At The Best Music Festivals Around The Country! ♫


Music festivals that bring in acts such as Eminem, Dua Lipa, Shawn Mendes and Blake Shelton will attract crowds of upwards of 75,000 people.

And that’s what happened at:

  • The Governors Ball Music Festival in New York
  • The Bonnaroo Music & Arts Festival in Tennessee
  • Country LakeShake Festival in Chicago
  • Lollapalooza in Chicago

Along with Eminem? GRG and Event Guidance were also in attendance at these three-to-four day events!

Our clients wanted to know their true R.O.I. for numbers of engaged visitors, passersby, dwell times and zone-to-zone metrics of their outdoor event spaces.


Collecting this data is critical for brands to get more people involved with their products.

Our Event Guidance division can help with that! 

By placing Wi-Fi nodes at strategic locations within the event space, Event Guidance tracks people passively with their smartphones to deliver behavioral analytics.

Our clients receive easy to read graphs, allowing them to see exactly what happened. These insights can be used to make data-driven decisions for future events.


Stick around for more updates on this topic from GRG and Event Guidance!

We’ll be updating you on our new dashboard, aggregate system, and AI intelligence software. Plus the future of Smart Lights in the retail and trade show environments.

Have any questions?

We’re happy to answer. Email us back today!